Len Lothian on TV again
Len Lothian, the self storage company, with storage and warehousing facilities in Edinburgh at Granton, Calder Road and Sighthill and in Glasgow at Kinning Park and Hillington has just completed its second tranche of TV advertising this year. The campaign on STV Central started on 1st September and ran for 3 weeks.
The advertising campaign, targeted at driving prospective customers to the newly revamped website www.lenlothian.com to get online estimates and reserve space online, has proved very successful not just in increasing overall website traffic but in generating new business.
The campaign, created by Hamlin Daniels, was both innovative and educational. The commercial demonstrated a whole variety of different items that are typically put into storage and then attributed a daily price for the space required to store these items.
This is the second period of TV advertising this year having dipped a toe in the water for a three week period during May. Len Lothian plan to continue with more TV slots next year.
The TV advertising campaign is the culmination of a strategic review of marketing activity carried out by the Horsetiger marketing and management consultancy.
Alistair Lothian has been delighted with the campaign, “We have been encouraged by the success of the TV advertising and hope to do more of it next year. It has most definitely increased awareness of the Len Lothian brand and our storage facilities across the Scottish Central belt”
If you happen to have missed the TV adverts, you can still see them at www.lenlothian.com/TVadvert
Posted on Monday, 27 September 2010 under Website
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Len Lothian on TV again
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